PGIntelligenceHub
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InternalFor Carat and P&G teams

Every media application built for P&G, in one portal.

From first estimate to final reconciliation, the handoffs between your tools are automated, so there is far less copying and chasing.

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Why it matters

Less done by hand.

The repetitive parts of media operations, handled by the platform rather than by your team, so the hours go back into the work that actually needs a person.

Estimates without the wait
Raise a request against an approved authorisation and carry on. No separate form to fill in, no email thread to keep track of.
Campaign detail entered once
Set a campaign up and it reaches the buying system as you entered it, rather than being retyped out of a spreadsheet by somebody else.
Delivery you can see today
Spend, pacing and impressions against target while the campaign is still running, not in a report that arrives after month end.
Differences that find themselves
Gaps between what ran and what was invoiced are flagged and escalated for you, instead of being hunted down a line at a time.
Applications

What you get access to.

The tools your team works in, across the whole life of a campaign. More arrive over time, always reached from the same account.

Also included

Reporting and team tools.

The reports your team already lives in, and the tools that get you through the week, sitting next to everything else instead of in another ten bookmarks.

Decisioning

Reports and dashboards in Power BI and Tableau.

  • Dashboards

    Live performance across brands and channels.

  • Competitive

    Competitive spend and share-of-voice tracking.

  • Reporting

    Standard and custom campaign delivery reports.

Carat Team

AI-assisted tools for everyday account work.

  • Deck Builder

    Builds client-ready decks from campaign data.

  • Brief Intake

    Turns incoming briefs into structured requirements.

  • Traffic Marshall

    Routes and tracks creative trafficking requests.

Security and compliance

Governed by design.

Two things are enforced rather than left to care: who can reach what, and what the system will accept. Both are checked on the server, on every request.

Multi-factor authentication
A password on its own never gets anyone in. Every sign-in takes a second step.
Least-privilege access
You get the applications your role needs and nothing else, and an administrator approves each one.
Access that keeps up
Change role and your access changes with it. Leave, and it is withdrawn the same day.
One rulebook, enforced server-side
Who may do what is written down once. The screen only hides what the server would refuse anyway, so the two cannot drift apart.
Validated on the way in
Every request is checked against those rules as it is submitted, so a problem comes back while you are still looking at it.
Exceptions are never silent
A few rules can be bent for a genuine edge case. Each one needs a reason, and the reason is written to the audit trail with it.
Who builds it

Built by Carat. Backed by dentsu.

PGIntelligenceHub is designed, built and run by Carat’s own technology team for the P&G account. It was not bought in and adapted, which is why it fits the way the work is really done, and why it changes when the work does.

Made for this account
Not a general-purpose media tool bent into shape. It follows how P&G and Carat already work.
Shaped by the people who use it
What gets built next comes from the teams doing the work, not from a roadmap written somewhere else.
Held to dentsu standards
Security, data handling and access follow the standards the group applies across its businesses.
Never finished, on purpose
New workflows ship continuously. Every release takes another manual step out of somebody’s week.

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